It may come as a surprise, but email topples social media on click-through rates and engages consumers at a much higher rate.
If you aren't creating and nurturing your email list, you're missing a great way to connect with current and potential clients. The more people who subscribe to your mailing list, the more engagement you’re likely to attain. And, people are more likely to open their emails and investigate its contents, which can often lead them to your website.
Because we always have your digital marketing back, here are the best 15 best strategies for growing an effective email list.
1. Lead Magnets
A lead magnet is the perfect incentive to drive email subscriber numbers up. So, what is a lead magnet? It’s the exchange of value for an exchange of value. It is some type of incentive that consumers can’t resist, and in exchange, they provide their email address. Perhaps you’re offering a discount, a free sample, or a guide, cheat sheet, course, tutorial, or something that they can download and/or access for free. The catch? They provide their email to gain access.
Tips for lead magnets:
Be specific and focus on your target audience. Hone in on their interests, or provide a solution to their specific problem. Be concise. Lengthy content isn’t necessary for a lead magnet, and shorter can often be more effective. Provide quick benefits to your consumer, and ensure you deliver what they are expecting.
2. Utilize Evergreen Content
Evergreen content can be used over and over and never expires. Find a deal, service, offer or engaging content that doesn't have a timeline or expiration date. Use this to promote your email signup consistently. Often if you use something that expires, you may forget to turn off the promotion or ad, resulting in a bad user experience.
3. Include a Call-to-Action (CTA) on every relevant blog post
A CTA is a perfect way to invite your readers or potential customers to engage with you. It invites them to click on your CTA, such as subscribing to your email list. CTAs can be used at the end of any blog post, so as long as it holds relevancy. Don't forget to throw in a FOMO (Fear of missing out) as well! Make them feel as if they are missing out on something exclusive by not joining your list.
Make sure your CTA is fire! You won’t grab anyone’s attention with dull words and drab phrasing. You must encourage and incentivize your readers to actually make that act upon that call. Improve your writing skills, or hire someone to do that for you. The key is to make it concise and engaging.
Also, make your CTA easy to find and consistent across your website, blogs and other platforms. Don't forget to drop that CTA onto your social profiles, too!
4. Connect your CTA and Lead Magnets to Opt-In Landing Pages
This step is incredibly important to actually get those email subscribers. You need an opt-in area where they can actually input their email address and you can capture it. Add this to your website, or to a custom landing page. Not sure where to start? We recommend Mailchimp.
5. Gated Content
Gated content is a great tactic to encourage email subscriptions. You provide only a portion of the “freebie” incentive and readers can only access the rest by providing their email address to unlock the rest of the content. Once consumers are already engaged with content, many of them feel the need to see it through all the way.
Make sure though the gated content is gold! It has to be worthwhile, insightful, useful, and beneficial to your readers, otherwise