People of a variety of ages, interests, backgrounds and pursuits utilize Instagram to show off their skills, talents and what they have to offer in a dynamic, image-based way. Your business can - and should - be using this platform to showcase your brand and grow your business.
Here are a few quick ways you can build a powerful Instagram business profile:
Make sure you're a public business profile
Instagram’s business profile differs from a regular profile and it is essential to make sure your page is set up as a business profile and that it is set to public. Under settings, select "Switch to Professional Account" if you have not already.
With a business profile, you gain more insight into your account by having information available about your reach, engagement and demographics. You can also include your email address, phone number, links and general point-of-contact info to personalize the experience. You can also add products to your account, and let customers purchase directly in the Instagram platform.
Choose a branded username
Make sure your @username is recognizable and searchable. If your business name is taken, create a variation of it, but leave the actual business name at the beginning of the username. Your account name should be your full business name, even if your @username is a variation. Here’s our profile as an example. Imagine Social Media was not available as an @username, so we chose @imaginingsocial, but kept our full
business name as our profile name:
To edit your @username and business name, click the "Edit Profile" button to the right of your profile photo.
Choose the right profile photo
Your profile photo is the first thing people will see when visiting your page. Use a quality image of your business logo or another relevant image. It should be clear to other users who you are and what you represent based on your profile image, because that’s how they’ll come to identify you.
The ideal size for your Instagram profile picture is 110 x 110. Use this sizing to avoid the image becoming distorted and stay away from any text in your image as its illegible in an image that small. Use a version of your logo without text, or use an image of a product or something else that represents your brand visually and is easily recognizable. For example, Apple’s profile photo is their logo with no words - just that universally recognizable image.
Create an interesting bio
You have limited space in your bio to grab your audience’s attention and convert them into followers and customers. You have to let people know what your business is about in a few simple words that are concise and engaging. Think about some adjectives you would use to describe your business, or how you want your business to be defined by your customers. Sprinkle some keywords and include some hashtags. Don't be afraid to use emojis! It helps break up the text and people are drawn to emojis.
Include a link in your bio