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Three Top Social Media Analytics Tools


Third-party social media tracking tools provide insights to help you adjust your campaign, your strategy, and your content to better perform and meet your audience’s needs and preferences. And although platforms like Facebook, Instagram, LinkedIn, and TikTok allow you to access your performance within the apps, there are third-party tracking platforms that can help you to up your marketing game.


Here are three of our favorites:


Sprout Social

Sprout Social offers a way to get automated data reports quickly and with less confusion. You won’t be left to wonder what all the numbers mean, it is presented to you in an easy-to-understand format that will provide value and insight into your social media performance. You are given actionable insights from day one that serve a purpose to perfecting your social media strategy. Sprout Social also allows you to see the performance of your competitors so you can stay one step ahead.


You’ll be able to see impressions, reach, shares, views, and everything else from Instagram stories to Facebook, LinkedIn, Twitter, and Pinterest.


Hootsuite

Hootsuite is an all-in-one social media manager where you can manage multiple accounts, reply to comments and DMs, and track your analytics. They offer plans that can be used for businesses (big and small) to keep teams connected. Depending on the plan you choose, you can get automated post scheduling, key performance metrics, or customized analytics reports and ad budgets. You can manage 10-20 social profiles using Hootsuite.


Agorapulse

Agorapulse is like the best of both worlds with Sprout Social and Hootsuite. It allows you to manage multiple profiles across a multitude of platforms and get customized data reports so you can track your performance. Not only can you manage your own social profiles, but you can include clients’ social profiles as well, keeping up-to-date with analytics for every important account. You can also reply directly to comments and DMs, follow hashtags, stay up-to-date with your competitors, and even delete unsavory comments or DMs all from one platform!


Marketers and small business owners should be measuring analytics and tracking performance. Knowing if your followers like your content by engaging with it, if you’re generating any revenue, or if you are growing your following is all part of enhancing your brand awareness on social media.


If you feel like experimenting with the built-in tracking tools available on each platform, you can find information on our blogs for how to access and understand them on Facebook, LinkedIn, Instagram, and TikTok.



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