In order to attract the right kind of followers and potential clients, it is absolutely vital to create a professional looking Facebook business page and personal profile.
Your Facebook’s business page should inform clients and employers what you have to offer. As for your personal Facebook profile, if it is viewable and not set to private, you want to carry that professional presence across this profile as well.
Our guide will show you how to establish a professional Facebook business page and personal profile so you can represent your business in the most impressive way possible.
FACEBOOK BUSINESS PAGE
Your Facebook’s business page is where your current and potential customers are going to go when wanting to learn about your business. The following are the elements it should include:
A cover photo is like your billboard and is one of the first things someone will see when they land on your page. First impressions do matter! This photo should be relevant to your business and brand. It can be a product photo, a seasonal banner or promotional deal you currently have. Make sure to use proper image sizes so that your image is not pixelated. If you have text on your image, ensure it is not cut off or blocked by your profile image.
Again, this photo is one of the first things someone’s eyes will land upon so it should be clear, relevant, and brand-aligned. Typically, this is where many brands display their company logo. But, we challenge you to think outside of the box. Do you have a signature product? Are you the face of your company? People don't want to do business with a logo. Choose something visual that represents your brand instead!
About Me section
This is the first introduction you can give outside of your cover and profile photos. This little summary tells people what your brand is about and who you are. Dazzle your audience with a concise and clear description that tells your brand's story. Don't just dump your value proposition here. Instead, tell your audience something they didn't know about your brand. Remember, people want to do business with a person, not a logo.
Fill in everything
Don't leave anything blank! Use each section as an opportunity to showcase your businesses even more. Don't forget to include links, phone numbers, and other necessary contact information. Provide links to your website and all of your social media profiles.
Include visual media
The more photos and videos that you include in your post updates, the better. This draws people in and makes them more likely to engage with your content because humans are naturally attracted to visuals. Post relevant memes, insightful or entertaining videos and intriguing photos. Keep the content relevant and consistent to your brand.
Add to your story
Much like Instagram, Facebook has a story feature as well. This can be an easy way to engage with your audience. You can ask questions, conduct polls, post inside-look pictures, or product-making videos. Stories don't have to be overly produced, so have some fun with them!
Facebook allows you to build a call-to-action (CTA) button on your profile. You can drive users to your website, to message you, to call you and several other CTAs. Drop a CTA in your posts as well.
Like relevant pages
Interacting with pages in your industry is a great way to learn about upcoming things, events, or changes in your field. You can also exchange information with others, form friendships, and begin networking that way.
Sharing content from these relevant pages to your business page or personal profile will allow others to engage with you on the subject so they can become more aware of your business as well.
Remember that the pages you like are visible to others, so keep them appropriate and business-related!
Post original content
In addition to sharing content from others, post original content as well. General status updates are a fun way to engage with followers and potential clients. Promoting new discounts or deals, showcasing new products, or talking about a new launch can have a huge impact on your page, too. Just don't get too salesy... social media should not be all about selling. What value can you provide your audience?
When posting any content, keep it on the safe side. Think twice about sharing that meme that may offend someone or mock someone’s’ religious beliefs, political affiliations, or identity. Keep it professional and tasteful. This rule should apply to your personal profile as well. Even though you have more freedom on there, think twice about sharing or tagging someone in a meme that you wouldn’t want your client or employee to see.
PERSONAL FACEBOOK PROFILE
When you own a business, your personal Facebook profile should be considered customer-facing as well. There is surprisingly a lot on there that can make or break someone’s opinion of you.
Here are some tips to help you establish a professional personal Facebook profile:
There are pages that you likely interact with on your personal Facebook page that are often visible to the public. You can hide the visibility on that so not everyone lurking on your profile can see that you’ve “liked” that page or any of its content.
Review pictures and posts you’re tagged in
It’s always good to go back and review photos or posts you’ve been tagged in to make sure they adhere to your professional guidelines. If not, remove the tag. Also, adjust your privacy settings to ensure you are comfortable with who sees the tags.
Adjust your settings
Check your profile visibility settings for each area of your profile and set them to what you are comfortable with. Facebook allows you to click "View as" and see what your profile looks like to the public. If you don’t want anyone to know about your relationship status, friends and family for example, you can easily hide that. If you don’t want your clients to see certain things you share or post you can deny them access to that type of content with privacy settings.
Fill out your About Me section
If your About Me section on Facebook is left over from high school or college, it might be time to freshen it up. If you own a business, this is a great place to list the goals you hope to accomplish in your career. Polishing up that section helps people know who you are and what you’re all about.
Include what school you went to and if you obtained any degree or certifications. Add job experiences, places worked and credentials. Facebook shouldn’t be your resume, but having skills and experience will help position you as a subject matter expert in your field.
Add featured photos
Going back to the appearance of your Facebook profile, there is a section with featured photos just below or above your friends list. You can determine a set of featured photos that you feel give you a more professional appeal. This is another area to showcase hobbies, travel and other things that help to show who you are as a person.
Share content from your business page
Whenever you post something new to your business page, share it to your personal audience. This reminds people what your business is about, what you’re doing, and what you have to offer them.
Joining relevant groups on Facebook is another ideal way to network and make those connections happen. You just never know what may come of it! You may find ways to collaborate with other influencers and you may even find new clients and employees.
Now that you have built strong business and personal Facebook profiles, check out our blog on How to Grow Your Facebook Following.
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