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Updated September 2025
Case Study: How Our Content Engine Ranks Realtors Top in AI in Saturated Markets
TLDR: From no digital footprint to top 1% AI visibility. Our proprietary content engine mapped real conversations, trained AI to sound human, and layered authority signals that broke through one of the most saturated markets in real estate. Even after five months of no new content, rankings held and visibility grew. Once you own AI search placement, you continue to own it.
Search has changed.
People are not just typing into Google. They are asking ChatGPT, Perplexity, and voice assistants for advice, steps, and recommendations.
In real estate, one of the most crowded industries online, most agents are invisible in those results.
Our proprietary content engine transformed a realtor with no digital presence into a top-ranking authority in AI search.
The Challenge: Ranking in AI in a Saturated Real Estate Market
Real estate is one of the most saturated markets online. Every agent has a polished website and active social feeds, but almost none of that shows up where people now search. Buyers and sellers are turning to ChatGPT, Perplexity, voice assistants, and AI-powered Google results. Most realtors are invisible there.
This client came to us with no digital presence beyond a static landing page that had no traction. He wasn’t showing up in Google, and he wasn’t appearing in AI-driven answers.
The Solution: Our Proprietary Content Engine Ranks Clients Top in AI
We installed our proprietary content engine, designed for saturated markets where traditional SEO no longer works. Instead of chasing keywords, it maps real conversations, trains AI to sound human, and structures content to earn trust from both search engines and AI systems.
The Results: AI Search Rankings in a Crowded Market
The system placed him at the top of competitive queries and delivered value once people landed, with guides and resources built directly from the questions his audience was asking. Visibility got him seen. Value kept people there.
The engine produced measurable authority and visibility in one of the most competitive industries:
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#1 AI rankings in his market for “Best tips for first-time home buyers” and “What is the process to buy a home.”
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Top 5 AI placement in his market for “How to choose a real estate agent.”
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Page one Google visibility just under sponsored ads for valuation queries.
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1,090 AI user queries tracked in the last 30 days
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Ranked #1 in visibility score (25%), outranking national brokerages like Coldwell Banker and McGrath Realty.
AI Rankings Proof Snapshot
Our proprietary content engine secured top positions inside AI search results for buyer and seller questions that competitors could not capture. The client now ranks #1 for “Best tips for first-time home buyers” and “What is the process to buy a home,” and continues to hold visibility across multiple AI platforms. This level of placement in AI answer slots is something most brokerages, even national ones, have not achieved.
Google Page One Proof Snapshot
Here we demonstrate how the same engine drives authority beyond AI into traditional search.
The client’s guides now appear directly on Google page one, just under the sponsored listings and AI overview box, for valuation and homebuyer queries.
This placement is significant because it shows how the engine builds cross-platform authority: ranking in AI answers while also holding prime real estate in Google, where competitors with larger budgets are paying for visibility.
The Break That Proved AI Rankings Sustainability
For personal reasons, the client stepped back from real estate for five months. No new blogs. No social posts. No active campaigns driving traffic to his website.
Yet the engine held and compounded. Rankings continued to climb. Visibility expanded.
This proves the system is not temporary. Once authority is built, it sustains and amplifies even during downtime.
Why This Matters in a Saturated Market
Search has shifted. Buyers and sellers now ask ChatGPT, Perplexity, and voice assistants for answers. Most agents remain invisible, even with polished websites or active social feeds.
Our content engine placed this client directly into AI answers and delivered real value once people landed. Visitors found full guides and clear steps built around the questions they were asking. Visibility brought them in. Value kept them there.
This proves that ranking in AI is not chance and it is not temporary. In a crowded market, the only way to break through is with a system designed for conversations, human voice, AI and voice search structure, and authority across channels. From no presence to top 1% AI visibility and sustained rankings during months of inactivity, this shows that once you own AI search placement, you continue to own it.
Ready to Rank in AI Search?
Search has changed. Buyers, clients, and decision-makers are asking AI tools, voice assistants, and Google’s AI results for answers. If your business is not showing up there, you are invisible.
Our proprietary content engine is built for saturated markets and designed to put you at the top of AI search while delivering the kind of value that keeps people engaged once they land.
Book a call to be the first in your market and your industry.
Trusted by leaders
From independent agents to high-profile names like NHL Hall of Famer Mike Richter, clients trust us for strategies that combine deep expertise, creativity, and the ability to truly listen.
"Honestly, I have been in real estate for 8 yrs. I have spent well over 100k on marketing and tried more than 30 companies. Zillow, Realtor.com, Bold Leads, other social media people... I mean you name it, I tried it.
Then, by some miracle of God, I was introduced to Michele and her team. Seriously, it's been a game changer! It's like working out, but with a ton of steroids! They have been amazing, upfront, super attentive, and on top of everything.
I would never use anyone else but them. If you're trying to grow on socials, Google, whatever it is... if you're not using them, you're screwing yourself! I would highly, highly suggest and recommend Michele and her team!"
David P., Realtor
Hudson Valley NY
"Imagine Social Media has been the trusted source of information that my company has been looking for for years. Their deep experience, creativity, and - crucially - their willingness to listen to and understand the client’s needs is impressive.
Michele, in particular, has helped guide our focus and messaging that allows not only our clients but our entire staff to understand and convey our mission accurately."
Mike Richter, Former NHL Goalie & President, Brightcore Energy
FAQ: How to Rank in AI Search
Businesses in every industry are asking the same question: how do we show up in AI search results? Below are answers to the most common questions leaders are asking about visibility in AI and voice search, and what it takes to build sustainable authority in a saturated market.
How do businesses rank in AI search results?
Ranking in AI search is not about tricks or keywords. It requires a system that maps the real questions your audience is asking, creates content in a human voice, and structures it so AI platforms trust it enough to surface as an answer.
Why is AI search different from traditional SEO?
Traditional SEO was built for keywords on Google. AI search is conversational. People ask full questions in ChatGPT, Perplexity, and voice assistants. To appear in those results, your content must be written in natural language and backed by clear authority signals.
What makes this approach different from other marketing strategies?
Most marketing stops at publishing blogs or running ads. Our approach builds authority by combining conversation mapping, human-trained AI content, technical credibility markers, and multi-channel amplification. This is why our clients win visibility across AI, Google, and social all at once.
Does social media activity affect AI rankings?
Yes. Social platforms now use SEO-style algorithms. Strong content signals on platforms like LinkedIn, TikTok, and Instagram reinforce your authority and increase the likelihood that AI tools view your brand as trustworthy.
How long do AI rankings last once they are earned?
Unlike ads or one-off posts, AI rankings are sustainable. Once authority is established, it compounds. Our case studies show rankings hold and even grow during periods when no new content is published.