It used to be that the more followers you had on social media, the more successful your business was. Now, the focus is more on valuable followers who will engage with and promote your brand. Remember, you can't deposit followers into the bank! Don't focus on the number of followers, but rather building a community of loyal followers who you can interact with and that will help grow your business.
Here are a few things you can do to grow a valuable audience on Instagram:
Build a powerful profile with a great bio
You have limited space in your bio to grab your audience’s attention and convert them into followers and customers. You have to let people know what your business is about in a few simple words that are concise and engaging. Think about some adjectives you would use to describe your business, or how you want your business to be defined by your customers. Sprinkle some keywords and include some hashtags. Don't be afraid to use emojis! It helps break up the text and people are drawn to emojis. Here are a few more tips we created to help you build a powerful Instagram profile.
Post Engaging Content Consistently
People want to do business with a brand and not a logo. Post content that provides value and gives them an inside look at you and your brand.
Show faces in your images – whether it is you, your team, your customers or people using your products. Take advantage of user-generated content. Ask your audience to post pics using your products or talking about your brand. Share these photos on your page to show both the human side of your brand and to establish brand proof.
Aim to share content that will spark a reaction and encourage people to engage. Ask questions, create polls and always include a call-to-action. Just make sure your call-to-action is relevant to the caption and the photo!
Experiment with IGTV, long-form video that allows for 60 seconds-60 minutes of video content.
Audit your competitors to see what type of content and hashtags your audience may be responding to and use that to inspire your content strategy.
Posting consistently will keep your brand top of mind and in the feed of your target audience. Don’t just build a strong profile and leave it there. Post a story every day, and a new post a minimum of twice per week. (Struggling to find content? We can help.)
If you aren’t utilizing stories for you business, you are missing out on a very effective way to interact with your audience and promote your brand. Posting a story can be a great way to show the human side of your brand. Stories don’t have to be polished and produced. They offer your audience an authentic inside look at you and your brand - without taking up prime real estate in your feed. Encourage engagement by posting a poll or a quiz. Or, provide value by offering a product tutorial. Don’t forget to add hashtags, locations, and tag people when relevant. If you sell products, you can add product stickers so that your audience can purchase directly from your story. You can also set a countdown to announce new updates, events or sales. Stories make your brand more visible and top of mind. Don’t be afraid to have a little fun with your stories!
Now, more than ever, people want to connect with a real person and anything that will remind them of real life. Don't be afraid to jump on IG Live and check in with your customers, host a Q&A, give a quick tutorial or explain a product or service. Here's how to get started with IG